Privacy Policy

1. Information We Collect

Personal Information

We collect personal information that you voluntarily provide to us when you:

• Create an account or make a purchase
• Subscribe to our newsletter or promotional emails
• Contact our customer service team
• Participate in surveys, contests, or promotions
• Leave reviews or testimonials

This information may include:

• Name, email address, and phone number
• Billing and shipping addresses
• Payment information (processed securely through our payment processors)
• Vehicle information (make, model, year, VIN)
• Purchase history and preferences

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

• IP address and geographic location
• Browser type and version
• Operating system
• Pages visited and time spent on our site
• Referring website or search terms
• Device identifiers and mobile network information

2. How We Use Your Information

We use the collected information for various purposes, including:

Order Processing and Customer Service

• Processing and fulfilling your orders
• Communicating about your purchases and shipments
• Providing customer support and technical assistance
• Processing returns, exchanges, and warranty claims

Website Improvement and Personalization

• Personalizing your shopping experience
• Recommending products based on your vehicle and purchase history
• Analyzing website usage to improve our services
• Conducting research and analytics

Marketing and Communications

• Sending promotional emails and newsletters (with your consent)
• Notifying you about new products, sales, and special offers
• Conducting surveys and market research
• Displaying targeted advertisements

Legal and Security Purposes

• Complying with legal obligations and regulations
• Preventing fraud and unauthorized access
• Protecting our rights and property
• Enforcing our terms of service

3. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. However, we may share your information in the following circumstances:

Service Providers

We share information with trusted third-party service providers who assist us in operating our business, including:

• Payment processors (Stripe, PayPal, etc.)
• Shipping and logistics companies
• Email marketing platforms
• Website hosting and analytics services
• Customer service platforms

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

Legal Requirements

We may disclose your information when required by law, court order, or government regulation, or to protect our rights and safety.

With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security measures include:

• SSL encryption for all data transmissions
• Secure payment processing systems
• Regular security audits and monitoring
• Access controls and employee training
• Secure data storage and backup systems

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and collect information about how you use our website.

Types of Cookies We Use

• Essential Cookies: Required for website functionality and security
• Performance Cookies: Help us analyze website usage and performance
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used to deliver relevant advertisements

Managing Cookies

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality. Most browsers allow you to:

• View and delete cookies
• Block cookies from specific websites
• Block third-party cookies
• Clear all cookies when you close your browser

6. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

Access and Portability

• Request access to your personal information
• Receive a copy of your data in a portable format

Correction and Updates

• Correct inaccurate or incomplete information
• Update your account information at any time

Deletion

• Request deletion of your personal information
• Close your account (subject to legal obligations)

Marketing Communications

• Opt out of marketing emails at any time
• Manage your communication preferences

Objection and Restriction

• Object to certain processing of your information
• Request restriction of processing in certain circumstances

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specific retention periods include:

• Account Information: Until you close your account or request deletion
• Purchase Records: 7 years for tax and warranty purposes
• Customer Service Records: 3 years after last interaction
• Marketing Data: Until you unsubscribe or object to processing
• Website Analytics: 24 months

8. Children's Privacy

Our services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete that information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws through:

• Adequacy decisions by relevant authorities
• Standard contractual clauses
• Other appropriate safeguards

10. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending email notifications to registered users
• Displaying prominent notices on our website

Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.